Inbound Marketing
What is Inbound Marketing
Inbound marketing is the creation and sharing of content in order to attract the ideal customers and interact with them. With this method the company creates loyal customers and repeat sales.
By posting the right content in the right place at the right time, marketing actions are relevant and useful to your customers. This marketing is also loved by your customers.
See below how you can attract the right audience to your website and turn it into your loyal customers.
A. Attracting the right audience
We are not just looking to attract visitors to our website, but to attract the right kind of visitors who are valuable to our business. Until now, the emphasis was on the volume of visitors and not on their quality characteristics.
Some of the most important tools to attract the right users to your site are:
Creating a Blog: A blog is the best way to attract new visitors to your website. In order to attract the right prospects you need to create educational content that speaks for them and answers their questions.
SEO: Your customers are looking for you through search engines. So, you need to make sure that you appear in the first places for the words – phrases with which they are looking for you.
Your website and web pages that are your digital showcase.
Social media: Post and share useful information with your audience there and interact with them.
B. Conversion to prospective clients
Once visitors are attracted to your website, the next step is to turn them into potential customers by gathering their contact information. At the very least, you will need their email addresses. Contact information is the most valuable component to being online with them. In order for this to happen (they will give you their contact details) you will have to offer them something in return. This can be done in the form of free content, such as e-books and various useful information through the landing pages which will be interesting and valuable for each of them.
C. Closing
You are on the right track. You’ve attracted the right visitors and turned them into potential customers, but now they need to be turned into customers. How can you achieve this more effectively? Some marketing tools can be used at this stage, such as CRM (Customer Relationship Management), email marketing, etc.
D. Satisfied customers
The method of inbound marketing is based on the provision of useful content, whether it is for our visitors or for our existing customers. Just because someone has already become our customer does not mean that we should forget about them. Inbound marketing companies will continue to engage with their customers to turn them into supporters of their company and their products. Because the best customer is the happy customer.