Website Promotion
Website promotion for companies
By the term web promotion we mean the disclosure of the website by the company to the target market.
It is worth noting that from this process depends the outcome of all the effort for the commercial use of the internet, even if all the processes of design and construction of your websites were performed correctly and in every detail.
Creating an excellent web page does not guarantee the success of the internet company if the market information element is missing.
A key principle of success for this purpose is the company to treat the internet like all other means of marketing and its website as a product or service that needs promotion. Below we will briefly describe some of the important web promotion techniques we use:
SEO - Search Engine Strategies
It’s probably the most important web promotion strategy, in which you rank first for keywords in the major search engines for normal search results (as opposed to paid ads). Search engines send “spider” robots to your web pages to rank them. So we need to prepare your web pages for optimal indexing. The idea is not here to fool search engines, but to give them plenty of information about what your website is about. This approach is called “search engine optimization,” abbreviated SEO.
Link building strategy
Links to other websites (to your own) offer you more traffic. But since Google and other major search engines consider the number of inbound links to your website (“popularity”) as an important indicator of your website’s relevancy, most links will help you rank higher in search engines. Google has a measure called PageRank which reflects the quantity and quality of inbound links. Not all links are equal. Links from reputable sources and popular sites will help your website and rank it high in the search engines and instead links from low quality websites will rank it down. Nowadays the promotion of websites is interwoven with the strategy of creating links
Social Media
Another type of website promotion is social media, in which citizens interact with each other and respond through online communities.
Social networks are now an integral part of the daily lives of people in general, but also of Greeks in particular. According to a nationwide survey by the E-Commerce laboratory (ELTRUN), of the Athens University of Economics and Business, published recently, on the “Attitude, utilization and trust of Greeks in social media”, Greek users can be characterized as experienced, as 50% say that he has been using social media for over 3 years.
Social media can help promote your websites by sending instant traffic and creating links to your website. You can learn more about social media on our blog.
Email marketing
By email marketing we mean marketing by sending emails from our email to our target audience. We should not neglect email as an important tool that can bring the people-clients we are interested in to our website. You just do not have to send spam emails, that is, sending bulk emails without the permission of people with whom you have no relationship. You can learn more about email marketing in our related articles.
AdWords - Paid Ads on Google
Customers will see you just as they search on Google for what you offer. You will only pay when they click, to visit your site or to be invited.
You only pay for the results
There is no charge without a visit
Signing up for Google AdWords is free. You only pay when someone clicks on your ad to visit your site or invite you. In other words, when your ad has a response.
Start with any budget
You decide the amount you will invest. Just start with the daily budget you can allocate and then adjust it according to your results.
Website promotion pull technology
The promotion and development strategy of a company on the internet is due to the pulll technology in contrast to the traditional promotion methods based on “push” technology. The internet traditionally works as a means of attracting the information that the user is looking for and which he downloads as soon as he finds it on his computer. In this way the internet user has developed an active rather than a passive mindset towards the medium. The main feature of the internet is the two-way communication nature. So any method of approaching customers must take this feature into account if it is to be successful.