The new era in Google Analytics is here!
Google Analytics is changing, don’t be left behind – Take the next step to GA4 today
What is Google Analytics?
What’s new in Google Analytics 4?
How do I take the next step?
How much does it cost to transition to the new age?
1 – What is Google Analytics?
Google Analytics is a digital statistical tool offered by Google for free. Through this we have access to statistics about the traffic on our website.
We can see who and when they visit our website or eshop and form a picture of their characteristics: gender, marital status, interests, behavior on the website, place of residence, and a number of others.
The version of GA that Google offers today is known as Universal Analytics. As of July 1, 2023, this version will cease to function. Since March, the transition to the new era of Google has been available through the Google Analytics 4 (GA4) version.
2 – What's new in GA4?
Google Analytics 4 is enriched with a series of new features that change everything we knew!
New data collection model: Better and more complete tracking of each user’s behavior within our website.
More data: We have at our disposal a better analysis of the statistical data and thus we can accurately outline the profile of each visitor.
Better organization: We gain more control over our website statistics, as the GA4 interface becomes more functional.
Dynamic AI input: Google provides us with improvement suggestions by leveraging Artificial Intelligence and its technologically advanced algorithm that deeply analyzes the data at its disposal.
3 – How do I take the next step?
Switching to GA4 can be done automatically and manually. Google itself recommends the second method as the most appropriate.
Google Analytics 4 will replace Universal Analytics in July automatically and all core UA properties will stop processing data.
However, to ensure the quality of your data and a smooth transition to the new generation of GA4, Google suggests you hurry and move immediately.
By taking the next step immediately you will be able to receive updates on future improvements while being able to access the new digital tools.
By migrating early to the GA4 era, you can start today to collect data and use every new digital innovation that Google has to offer.
The steps to follow:
- Analysis of the account that already exists
- Create new property and data flow in GA4
- Data collection
- Conversion settings
- Add users
Congratulations! You’re ready for the new statistics experience offered by Google.
We will listen to you carefully about the project you want us to implement and the goals you have and we will propose the best possible solution for its success.
4 – How much does the transition to the new era cost?
The process of transitioning to the new generation of Google Analytics 4 varies from brand to brand.
Consequently, the cost of the work required in each case varies and is influenced by various factors that are determined individually based on the needs of each business.
A complete package includes the interconnection of all the digital tools that Google has and can help a business reach the top!
The final cost of services to take the big step into the next generation of statistical data is determined after a thorough study and research of your needs.
