Google Ads campaigns are the most efficient and immediate way to attract visitors to a website and boost sales of an eshop. AdWords is undoubtedly a valuable tool for creating online advertisements, which is considered the modern “gold mine” of digital marketing, if one knows how to use it to one’s advantage. The main feature that makes this tool stand out is the fact that it allows a brand to “target” the audience exactly that suits them, and therefore every euro spent on such advertising campaigns is effective. A complete and effective AdWords campaign requires proper research and preparation and a series of actions that will pay off by skyrocketing the number of visitors to a website. After all, Google is constantly improving its digital advertising tools, and evolving, and AdWords must be treated as a “living organization” that is constantly changing. A Google AdWords expert, who monitors these changes, is always able to direct us correctly and suggest the best strategy we can follow, so that with the minimum possible budget we can achieve the maximum results for our brand.
Here’s a complete step-by-step guide on how to design a successful Google Ads campaign.
What is Google AdWords?
Is Google AdWords effective?
Smart tips for efficient Google Ads campaigns
1 – Set a “generous” budget 2 – Pay attention to keywords 3 – Base on Quality Score (QS) 4 – Pay attention to consistency 5 – Improve your eshop / website 6 – Study competitors
What is Google AdWords?
Google AdWords is the most popular paid advertising platform, which follows the pay-per-click (PPC) logic, where an advertiser pays per click received or per impression (CPM) on a “running” advertising campaign. Practically, this platform allows you to design an advertising campaign for your business from the beginning and display your advertisement both on the Google search engine and on other websites that cooperate with Google and on YouTube. Each time someone clicks on your ad, you pay the corresponding amount as well as each time your ad is shown to internet users, depending on the type of campaign you have created. Google Ads are a highly effective way to attract a specific audience that is directly interested in the products or services you offer. This is achieved thanks to its tools that allow you to identify the characteristics of the users to whom your ad will be shown (such as demographics, age, income, interests). Google AdWords can help you increase the traffic of your website or eshop, receive more online orders or even phone calls and of course increase the popularity of your brand.
Is Google AdWords effective?
Undoubtedly, Google Ads is considered one of the leading digital marketing tools, ensuring significant – and measurable – results for any advertising campaign. But let’s look at some useful statistics that will help us better understand how effective Google AdWords is: • Display ads generate 180 million impressions per month. • 65% of users who are in the mood to shop make purchases through Google Ads. • 43% of users buy something they saw as an ad on YouTube. Google Ads work, and they work hard. It is enough to think that behind them is the giant of technology that goes by the name of Google, which makes every effort to constantly improve the digital tools it offers.
Smart tips for efficient Google Ads campaigns
#1 – Set a “generous” budget
One of the advantages of AdWords is definitely the fact that every euro you spend you can see in real time what results it brings. You certainly don’t have to spend a fortune, as more emphasis should be placed on proper planning and targeting, but having a “generous” budget for your advertising campaigns is definitely a non-negotiable. There are examples of businesses that, by spending very little money, manage to earn tens of thousands of euros from sales of products and services, as well as examples of “failed” campaigns, where thousands of euros were spent without the expected results. In this, a decisive role is played by whether we entrust the design and implementation of our Google AdWords campaigns to a professional, who has the necessary training and experience to “run” a Google Ads campaign in the most efficient way.
#2 – Pay attention to keywords
Whether an AdWords campaign will be effective depends to a large extent on the keywords we will target. They are the words for which we want our ad to appear whenever a user searches for them online. What you should avoid is using “generic” keywords, as Google will show your campaign to a broad audience, and possibly not as relevant to your brand. Doing so practically means fewer clicks [or clicks that don’t result in sales] and higher advertising costs. On the contrary, by choosing targeted keywords that are directly related to the products and services you offer, you dramatically increase the efficiency of your Google AdWords campaign. See which words perform and which don’t and make changes to appeal to your target audience. You can “run” 2-3 different AdWords campaigns, dividing your budget, so you can see which keywords perform best and which ones don’t, and then target only those.
#3 – Base on Quality Score (QS)
Quality Score is your ad quality indicator, a means by which Google evaluates your campaign. The better the quality score of your AdWords campaign, the better your ad placements. Conversely, if the QS is low, then your ad is “ditched” and shown to fewer people, with implications for the effectiveness of your campaign. There are many tricks you can employ to improve the quality score of your ads, which involve optimizing the keywords you use, your ad description and title, and other relevant factors. An AdWords expert can help you improve the QS of your campaign, improving the ranking position of your ads and of course increasing the number of users who click on them and are transferred to your e-shop or website.
#4 – Pay attention to consistency
Your Google AdWords campaign should primarily be characterized by great coherence and consistency. Make sure the keywords you are targeting are in complete harmony with the title and description you choose for your ad. Google has tools that allow you to automate some of the actions of planning an AdWords campaign and offer you alternatives in terms of text and titles to use. However, what you should always keep in mind is that you are essentially addressing people and not machines. It’s not about just inserting some “catchy” keywords into your ad just to try to appear high in user searches. The goal should be to attract the interest of users, with clever and creative texts and slogans, and at the same time what your advertisement “promises” to offer in reality. This is why it is very important to get professional copywriting services, and to entrust an expert to write the texts that we will use in our Google AdWords campaigns, which will be user-friendly and at the same time follow the basic principles that govern the operation of Google Ads.
Useful tricks:
Simple Design: Don’t overload your page in an effort to impress. What you need is a page that loads easily and quickly, offering the necessary information. Unnecessary videos, animations or dozens of graphics only cause confusion and delay the visitor. Attractive text: Whether it’s an eshop or a service website, you need attractive titles and descriptions. It’s the first thing visitors will read and you need to capture their interest immediately so they don’t leave your page. Organize content: Use arrows, headings, bullet points, and menus to organize the information on your page. Visitors must be able to immediately find, at a glance, all the elements that exist on your website and be able to navigate with ease.
#5 – Improve your eshop / website
Planning your Google AdWords campaign shouldn’t stop at the point where you get a user to click on your ad.
You must give great importance to the so-called landing page. It’s the page a user is taken to when they click on your Google Ads. What environment will it end up in and how attractive and user-friendly is it? No matter how well you plan a Google Ads campaign, if you do not take care of improving your eshop or website, it is very likely that a user who will visit your website – following your advertisement and having a great interest in buying products – will leave it directly. Make sure that the pages that anyone who clicks on your ads are taken to are easy to navigate, accessible from mobile devices, and load quickly. What you need to keep in mind is that users are led to your page because they were searching for something online. Your goal is to offer them that something they’ve been looking for, making it easy to get. If users find it difficult, they will leave your e-shop and not proceed with a purchase.
#6 – Study competitors
To get as clear a picture as possible of the Google AdWords campaigns you should be running, it’s wise to spend time studying your competitors.
What kind of ads do they run? What keywords are they targeting? What kind of features do their landing pages have? By studying the example of competing businesses you can draw inspiration for your own campaigns, avoiding mistakes you may have identified or improving your own image by following the example of others. After all, having a clear picture of your competitors’ campaigns will allow you to identify “gaps” and aim to offer something different. You can then see which keywords have less competition and design campaigns targeting them. Google AdWords experts particularly follow this trick, and target the so-called long-tail keywords, achieving better results.
#7 – Smart content
Each of your Google Ads campaigns must be different and adapted to your specific needs and goals. Create different graphics and content for each AdWords campaign and combine different existing ads for even better results. An ad that will appear between YouTube videos or when a user is watching a video cannot – and should not – be the same as the one that will appear when someone performs a Google search. Format your content to be ‘smart’ and reach your target audience every time. At the same time, you can see which ads perform best (text ads, video ads, display ads) and give more weight to them or even consider possible ways to improve those that are not performing as expected. A Google AdWords expert can help you in this direction, carefully studying the efficiency of each advertising campaign and recommending changes. The digital tools offered by Google provide you with measurable statistics for each advertising activity. So you can adjust your content every time, setting up a Google Ads campaign that will skyrocket visitors – and revenue – of your eshop or website. What you should aim for is to create a campaign that will meet the needs of your own brand, using original content and employing imagination and creativity. This is the only way your Google AdWords campaigns will “take hold”, generating immediate and significant income, while always under the guidance of an expert you will be able to make changes and improve. With experience since 2002, over 180 Google Ads campaigns, we guarantee that we will bring you a substantial result, otherwise you pay nothing! Call us at 2310254007
See also:
Advertising on Google. How to advertise your business properly