App development for android and iOS – Increase your sales by building an application.
With technology following a galloping path of development, modern mobile phones offer a number of highly upgraded digital tools, which have made them an integral part of our daily lives. Through a mobile phone we can now work, have fun in every possible way and of course complete our purchases quickly, easily and simply. Now mobile apps play a leading role, constantly gaining ground over websites. During the pandemic, the installation and use of ecommerce mobile apps multiplied, while it is estimated that worldwide revenues from digital commerce using mobile phone applications exceeded 3.5 trillion in 2021. The shift to the use of mobile apps for digital markets began to grow timidly, timidly in 2014, but in recent years the growth rates of such applications are unprecedented. Typical is the example of Amazon, which is currently the dominant “player” in the ecommerce mobile apps market, investing billions in improving its application and adding new digital tools, continuously.
In this new digital environment that has been created, a company’s prospective customers are most likely with a mobile phone in hand and waiting for the appropriate approach. Therefore, mobile and the creation of a modern app must be high on the priorities of any business that wants to be competitive in the modern digital world.
Invest in a modern app
This is the reason why more and more brands are investing in creating a modern and reliable app. After all, mobile applications are noticeably easier to use than an ordinary website, while they are also characterized by higher sales rates, as they create an ideal environment that makes users’ lives particularly simple and easy. Building an app for Android and iOS is inevitably a one-way street for any modern business that wants to stay competitive and capitalize on the great popularity of mobile devices. Mobile phone apps allow for easy navigation, making the process of completing an order extremely simple (usually just a click of a button), while also offering a range of additional digital tools to better engage your customers. For example, through an app for android or iOS devices, a business can send notifications to users for every new offer or the addition of products to the app, resulting in direct interaction with them. On average, businesses that invest in building a mobile app see a 30% increase in revenue compared to their website, which undoubtedly cannot go unnoticed.
What does a brand’s app need?
The app in which a business will invest must be fast and have the right information architecture, so that users can easily locate products and services. Options such as creating an account, receiving notifications, the reward program through the accumulation of points and providing incentives for the use of the app should be included in your action plan when building the mobile application for your business. At the same time, the promotion of the app is equally important. Both through the respective stores, but also by creating advertising campaigns that will encourage users to download, install and use the mobile application you have created. Organically you can promote your app through your website, placing a call-to-action in a visible place that will ask visitors to download your application, but also through social media.
Check out some more useful articles because knowledge is power: