Website rebuilding is a necessary process as technology changes and new data is constantly added. Exactly when to rebuild websites to keep your digital business running smoothly is a key issue that concerns almost all business owners. The usual time that your website needs a rebuild is around 3-4 years as new technologies and digital tools appear around this time
Let’s see below when your website needs a rebuild
1) Your website is extremely difficult to navigate.
When a potential customer visits your website, you must be absolutely sure that his navigation is particularly easy, simple and very quickly he can find any information he is looking for. Here we must seriously consider that if the visitors of a website do not find what they are looking for in a few seconds then they will probably leave your website and go to your competitors website. What does this mean; Big loss of visitors and sales for your business!
What to do:
To avoid such an unpleasant situation you need to test your website, how easy it is for someone to find a product category, your contact, etc. If someone visits your website and finds it difficult to find what they are looking for then it is time to a radical reconstruction of your website or e-shop. A website beyond the basic categories such as communication, products, etc. should enable the visitor to find exactly what they are looking for, the specific information they are looking for.
I mean?
For example you have a clothing store. On your website, your visitor should not only find the clothing category, but also specific subcategories such as, for example, “Women’s clothing”, “Men’s denim jackets”, “Children’s overalls”, etc., so that he can very easily find what he is looking for. he is really interested, and thus increase your sales.
2) It’s time to upgrade your business image.
Consider the following, let’s say you are a customer and want to buy a product. Would you ever choose a business whose storefront, its products, its catalogs, its image, took you back to 1970?? Probably not. Your corporate website is just that, the online storefront of your business. A showcase that should have a modern design, dynamic presentation of your company and products, modern and functional design! Because this; Because a modern website shows your visitors a dynamic and modern business, which inspires them with confidence and therefore they will choose it for their purchases. Therefore, a modern and functional website reconstruction means increased traffic and greatly increased sales for your business.
3) Your traffic and sales have decreased.
A very important reason why you should consider redesigning your website immediately is when you notice a rapid decrease in traffic, the time visitors stay on your site, and a decrease in your sales.
When you notice that your visitors stay minimal time on your website, this means that they don’t like something at all, and this can be either the design of your website, or the general presentation you have, or anything else. So when the bounce rate (abandonment rate) of your visitors is high then it’s time to IMMEDIATELY rebuild your company website, to increase your business sales again.
4) Your website is slow.
When we talk about websites one thing is absolutely certain, no visitor has the slightest patience to stay on a slow website. A slow website means lost visitors, sales and a big drop in profits for your business. But a slow website has another extremely big disadvantage: According to Google’s algorithm, the loading time of a website is one of the most critical factors affecting your website’s final ranking in Google results. In other words, a slow website means a low ranking in the Google results, and therefore a reduced visibility of your business and a big loss of customers and profitability!
Improve site speed with these 8 tips. See how
5) Your website is not mobile friendly. (responsive design)
The majority of online searches are done through mobile devices such as smartphones, tablets, etc. What does this mean in practice? How your potential customer should be able to visit your company website via their mobile phone, even while drinking their coffee, and have the same navigation quality as if they were on a computer. That is, your website loads in the right time, your images appear in the right size, and many more elements that will determine whether your website is mobile friendly.
Check if your website is mobile-friendly
6. Are you at the top of the search engines so they can find you easily? SEO
Have you ever wondered where you would be today if no one knew your company, your products, knew its name or what it is about because other companies are in the top ten of Google than yours? Chances are, you’d be out of the market and spending more money trying to “advertise” your company. Correctly; By not optimizing your website, your target group cannot find you. This costs your company money on a daily basis as potential visits to your site from visitors interested in your services or products are reduced resulting in lost sales and profits. It may sound harsh, but this is the reality. So seeing the main reasons why your website needs a redesign, let’s now see how to redesign your website step by step.
Process for rebuilding web pages
1. Analyze the Competition
A great way to make our site stand out is to study the competition. And when we say competition, we don’t mean just one. Study several competitors, take your time. Of course we don’t mean to copy them, but to get an idea of the best practices you can follow in order to offer the same as them, maybe even better.
2. Set Goals
But when we say goals, we mean realistic goals. So, what exactly do you expect from this site redesign? Most of course aim to attract more customers. But this may not necessarily mean full coffers. So, you should know exactly what you expect from this effort.
3. Check Your Current Details
The primary step is to check the current elements of your website. I mean. Which sections are popular, which resonate with the world, which data do users prefer the most, what have they told you? If you realize what should stay and what should go you are on the right track. This can be done through analytics (google analytics), which the designer who will take it on will have to look at and then he will know exactly what to do. It would be good to record all this in detail.
4. Organize the content
Give great importance to the content. Photos, text, banners, video. They should all work together, composing a common and unified landscape. Always keep the user in mind. What would you like to see as a general picture? Content is king. This is known. Also, take care of unique content that will be only yours. The person who will take over the project will normally have in his team a copywriter, web designer, graphic designer and all those who compose a strong team, for a strong content.
5. Choice of CMS Platform
In which platform will you entrust the redesign of your site? This is crucial. It should be simple, functional and user-friendly. Because, well, all the above we said, but if the platform we choose, cannot support them, we are not doing any work. A very good choice is WordPress. Tested and easy to use, with huge possibilities and facilities, which can satisfy your expectations.
Why choose us for the reconstruction of your website
Our company has extensive experience (18 years) and has experienced and specialized staff (web designers, web developers, digital marketing specialists, social media experts) able to satisfy your every need and desire.
Our team enables us to provide you with optimal, suitable and beneficial solutions in your website rebuilding. Our proposals are modern and attractive and based on your particular needs. We are by your side to listen to your every wish, always trying to give you the proper directions for the best possible result.
Website rebuild cost
There are many factors that affect the cost of website reconstruction. As an example, we mention some important factors:
- Website graphic design (with ready-made graphic theme or custom design)
- Creation and editing of copywriting texts
- SEO services
- Web Hosting
- Full support
For more information on website rebuild costs see our article:
Time for a website rebuild!
It is very important to understand that the main goal behind a website redesign is to create a very good and functional website along with a very powerful sales tool in order to achieve one or more of the goals. So you should have these goals defined from the start if you want the job done right and your project to be successful. So, if you think that your website or e-shop urgently needs a refresh that will make it stand out, then we can help you get it!
In any case, my team and I are here to answer all your questions regarding the reconstruction of your website and we will be very happy to do a review of your page in order to advise you on the next steps. All you have to do is ask us.