Did you know that over 84% of travelers book their vacation tickets and hotel online? Millions of tourists visit our country every year and every hotel unit wants to have its own share of customers from this large tourist market. In today’s internet age where the vast majority of your customers are online, building a professional website is a strategic move for your hotel. Your website is the customer’s first contact with your accommodation, the first image the traveler gets of your business, so it should be flawless, functional, beautiful and representative of your brand.
We present to you the latest modern web design trends that you should incorporate into your website construction in 2022 to skyrocket your bookings.
Improving the virtual experience of your visitors:
When building your hotel’s website, you must seriously consider the following: the traveler who will visit your company’s website, does not have a personal opinion about the premises of your accommodation. This means that the photos of your rooms and areas should be professional and able to “travel your guest, able to make him imagine himself in the areas of your hotel. Do not forget here to note that the correct and attractive photos increase a hotel’s booking rate by 225%!!
Experiences and activities:
After the hotel’s aesthetics and spaces, the traveler will look for something perhaps much more important, something that will give exceptional value to his vacation, and what is it? The experiences!!!
A trip is much more than a stay, it’s a life experience and that’s exactly what your hotel guest wants to live!! Extreme sports, traditional festivals and celebrations, excursions and visits to important places in your country, culinary paradises, are all that the visitor wants to see on your hotel’s website. Offer him a holistic accommodation experience, showcase the beauties of your place and see your bookings take off immediately!!
Easy communication and online room reservation:
Why have a website that doesn’t convert your visitors into customers? Give your guests the ability to contact you and make a reservation immediately, easily and simply, since 66% of travelers want to contact the hotel by phone before visiting it! Prominently place your contact details and a CTA button, such as “Book now” or “Book now”, which will take your visitor directly to the booking page.
Mobile friendly website:
According to very recent research, 72% of travelers will choose to search for hotels using a mobile device. This means that your hotel’s website should be compatible with all devices, with flawless operation and a loading time of up to 3 seconds, so that your visitor can make a reservation easily, quickly and simply.
Showcase your hotel’s amenities and services.
Create a special category on your website where you will describe all the amenities and services you offer, eg swimming pool, conference room, function room, anything that would make your hotel an unbeatable place to stay.
Reviews και Reputation management:
As we all know the power of social media is very great as is the influence they have on your future customers.
76% of travelers before deciding on which hotel to stay look for reviews from other guests to form their final opinion. Integrate on your hotel website as well as on social media all your customer reviews to make your website visitors trust you and choose you because as we have said before, people trust people more, not brands. The way you deal with any negative reviews that may exist plays an extremely crucial role in the correct utilization of reviews for your business. Four out of five website visitors answer that they would choose for their stay a hotel that deals with its customers’ reviews, positive or negative, with courtesy and a customer-centric approach.
Use Google analytics:
Google analytics is an extremely useful tool that will help you understand your audience as it will give you detailed information about your website visitors. This information includes location, age group, search terms (keywords), and everything you need to create offers that will significantly increase your conversion rate.
Use VR and AR :
Offer your website visitors the possibility to virtually browse the premises of your hotel as if they were there!! Give them the opportunity to imagine themselves in your hotel and look forward to visiting you for a complete stay experience. Already many large businesses using VR and AR technologies have achieved amazing sales results in a very short time.
Take advantage of the multiple benefits that content marketing offers you
Content marketing, especially after the latest algorithm upgrades as well as the even bigger upcoming changes that Google has in store, is now the core of your hotel’s online promotion. The quality content designed by professionals and with integrated seo will attract to your website exactly the ideal visitor for you at the most appropriate time.
At the same time, it will give you the top ranking of Google as the most important thing now on your website is to offer your customers very high quality content with a customer-centric approach whose main goal will be to benefit and help your prospective customers. In short, customer-centric content equals greatly increased bookings and corporate awareness. With what we mentioned above will you be able to get a website that is easy to use, user friendly and most importantly? Totally profitable that will dramatically increase your hotel bookings. You can see our latest creation for Bluebayhalkidiki hotel
Do you want to know how to get your own successful website for your hotel? Call us, 2310254007
See also:
SEO for hotels: Better ranking more bookings
Social media marketing for hotels – The ultimate guide