Development e-shop and the selection of keywords should go hand in hand for the promotion and promotion of your online store.
On the other hand, the right choice of keywords can help you take off your online store.
See below in our article how to choose the right keywords: 1. Why keywords are important 2. Understanding keywords 3. How to choose keywords for eshop 4. Keywords and competitors 5. Where to place keywords 6. Keywords that perform strongly ,
E-commerce has recorded rapid growth rates in recent years, with more and more professionals investing in the creation of eshops for the promotion and online distribution of the goods and services they offer. wpml_linebreak
An eshop can be an extension of a physical store and work in addition to it, or it can be something completely autonomous and concern exclusively activities related to Ecommerce. In any case, however, the creation of a dynamic, modern and attractive online store must be a priority for every professional, in the times we live in.
In order for an eshop to be considered successful, it must initially be easy to use, be characterized by good organization of the information available so that visitors can immediately find what they are looking for, and of course be “friendly” to search engines. SEO (Search Engine Optimization) comes to meet this exact need as it is a series of actions aimed at helping search engines such as Google to “read” the content of an eshop and display it in the respective searches of users. Practically speaking, SEO includes all those actions that make a website “visible” on the internet, and determine its exact content. Those who deal with SEO know that keywords play a leading role, the key words we want to target every time.
These are the words that help a search engine to understand better what exactly is included in an eshop and show it to him every time a user makes a corresponding search. If, for example, we have an eshop with women’s anatomical shoes, these three words are the main keyword we want to target. So when we create our eshop and add the content to it, we have to do it keeping in mind the keywords we want to target.
However, it is reasonable to understand that when we are talking about a modern online store, which includes dozens of products, the targeting cannot only concern one keyword, but extends to many keywords, in an attempt to naturally attract as many visitors as possible. In the above example, keywords like “budget shoes”, “women’s shoes deals”, “budget anatomical”, “women’s orthopedics” and so on could be added. When we create an eshop, therefore, we must take care of the parallel design of an SEO strategy with an emphasis on the keywords we are going to use. But how can we determine which keywords are important for our online store, but also what our SEO strategy should include in order to have immediate results?
Why keywords are important
Every time a user performs a search on the Internet, search engines in turn search through hundreds of thousands of possible pages and decide which ones to present to the user. The algorithms used by search engines like Google “scan” pages and look for those that are most relevant to the information a user is looking for.
Therefore, it is very important which keywords we choose to place in our eshop, as this is how we help search engines match the content of our online store with what users are looking for, using the corresponding keywords. If, for example, we have water filters for sale, but in our eshop there are no corresponding keywords that will help Google and other search engines to notice it, then our online store will not appear in the list of results in a corresponding search with these keywords.
Given, however, that there are now thousands of eshops, which may even have the same or similar products as ours, it makes the competition great. It is not only important that a search engine can “read” the content of your eshop and display it in the respective searches of users, but that your online store is on the first page of results, or at least on the first pages.
After all, most users when looking for something in a search engine usually choose one of the websites that have appeared on the first page. The better targeting with suitable keywords we do during the stage of creation and subsequent management of our eshop, the more likely our online store will “climb” to the first page of search engine results.
Understanding keywords
In an eshop, even the smallest word plays an important role, that’s why we have to be especially careful with the keywords we choose. They must be very accurate, be relevant to the products and services we have for sale and of course relate to the content of our eshop as such. The general rule says that there are keywords and longtail keywords. Keywords: It is a specific word or phrase that describes the content of an eshop.
They help search engines to match an eshop with a query that a user submits to a search engine. Longtail keywords: They are keywords which however contain three or more keywords. They are more specific and can perform the most for an eshop. Users tend to use longtail keywords more when doing a search, and that’s why most eshops are now targeting them. Example keyword: “women’s shoes” / Example Longtail keyword: “cheap women’s shoes on sale”.
How do I choose keywords for eshop?
At the stage of creating an online store, we must also take into account the part of choosing the appropriate keywords. It is wiser to outsource this task to an industry professional who can conduct a thorough and comprehensive keyword research and come up with the list ofkeywords to target. Of course, the owner of the eshop to be built can contribute with ideas and suggestions, as he certainly knows better than anyone the products and goods offered by his online store.
On the internet, however, there are modern and comprehensive tools that can analyze an eshop based on its subject matter and suggest the corresponding list of keywords to target. However, keywords can change at regular intervals and for this reason a comprehensive SEO strategy is equally important. By checking which keywords are performing and which are not, which are being used by our competitors and not us, as well as which new keywords users may be looking for on the internet, we can adjust the content of an eshop and increase its traffic. For a simple keyword research one does not need to have specialized knowledge.
It is enough to put yourself in the position of a user looking for information in a search engine and experience the corresponding experience. For example, if someone searches for the words “women’s shoes” in Google [which could be a good keyword for an eshop with women’s shoes] he will see that the search engine itself informs him of similar keywords and related searches. Keywords such as “women’s hiking shoes” or “Greece shoes” are shown by Google as related searches.
Practically, this helps us to understand what else the users who are looking for information about one of the keywords of our eshop are looking for, but also which new keywords we could target. As SEO experts explain, in the first phase we can create a list of 5-7 keywords related to our eshop and target these keywords, and then enrich this list by reaching or exceeding 20 keywords. Generally what we have to keep in mind is the to find keywords that are fully related to the content of our eshop and to avoid using irrelevant keywords, once and this will not only not bring benefits to our online store but can also be disastrous for its ranking in search engines.
Keywords and competitors
An equally important – and large – chapter about the keywords we will use in an eshop is also the keywords chosen by our competitors. By targeting keywords in common with our competitors, the chances of us being able to attract customers to our eshop, who would otherwise end up in another online store, increase.
It is very important to carefully study competing businesses and see which keywords bring them visitors to their eshop. In this way, we can in turn adjust our strategy accordingly. In the same logic, you can check if the keywords you are targeting lead to competitive eshops. It makes sense for example that a common keyword like “women’s shoes” would direct internet users to a large pool of eshops that have shoes for sale.
If this is a keyword that your eshop is also targeting, the competition is definitely high. What you practically need is to combine keywords with longtail keywords for the best possible results, but also to “run” advertising campaigns that will help you highlight specific keywords.
Where the keywords are placed
It is reasonable to wonder where the keywordsyou want to target should be placed in an eshop. Is it a list of words that we “throw away” somewhere in a category or at the bottom of the home page of the online store? The answer of course is clearly no. Keywords must be placed naturally in an eshop and be part of its content. When we create an eshop, we make sure that these keywords are converted into categories and subcategories of our online store, that they enter in the form of product descriptions and photos of our eshop, and that we also create texts, catalogs, practical guides and articles in which we will also include them.
It is very important to have properly and methodically organized the keyword research part before proceeding with the construction of an eshop, so that we can then create an online store at the core of which these exact words will be present. However, this does not mean that if we have an existing eshop, we cannot intervene and improve the keywords present in it as well as their effectiveness.
There are not a few eshop cases that lose a large percentage of organic traffic precisely because they do not properly utilize the keywords they are targeting. If, for example, we upload a photo of a product in our eshop, without adding a “caption – description” to the photo and without accompanying it with a detailed description of the product it presents, it is certain that search engines will find it difficult to understand what it is about .
On the contrary, if we upload a photo of a pair of women’s shoes to our eshop, we add the keyword “women’s shoes” as a description of the photo and also add a short description of the product where a clear and detailed reference is made that it is a pair of women’s shoes with corresponding features, then surely search engines like Google will be able to understand with great ease that the page in question of our eshop is about a pair of women’s shoes.
Keywords that perform
Keywords that perform If we want to create an eshop in which we will place a series of keywords that will perform the most, then all we really need to do is to devote time and organized study. It is not difficult to create a long list of keywords, the difficult thing is to choose those that correspond 100% to the content of an eshop and to invest in the production of corresponding content.
We must always keep in mind that keywords are addressed – at first sight – to search engines, but their final recipient is the user. Even if we manage to “fool” Google and convince it to show our eshop high in its results, the users who will visit it if they do not find what they are really looking for will leave it, without of course completing a purchase. It is therefore particularly important the professional to whom we entrust the creation of our eshop
to devote time to a proper and complete keyword research and invest in the construction of an online store that will be 100% friendly to search engines, in a “natural” way, while remaining friendly to the users themselves, which is, after all, the point.
See also:
Construction eshop Thessaloniki – 10 truths
How much does an eshop cost? Detailed information with costs