E-commerce can record leaps and bounds and dozens of new e-shops are built every day, but there are not a few consumers who remain cautious and do not proceed with online shopping. The main reason is the lack of reliability and insecurity that many feel, even today, in completing a purchase online. This is precisely why a modern eshop must be 100% reliable and secure and also offer that confidence and security that will make a consumer put aside every second thought,feel the security he needs and of course proceed to markets. The question you should ask yourself is whether your eshop is safe and reliable and whether it meets the following 5 criteria that help a simple visitor turn into a fanatical customer of our online store:
Reliable and safe eshop the 5 criteria
1. Secure transactions
The alpha and omega of an eshop is to have a secure online trading environment. Visitors are asked to provide their personal information, such as their credit card number, and therefore need to feel as well as safe. What you practically need is the configuration of a special online space where such information will be registered with absolute security.
2. Transparency
The customers of an eshop must know from the beginning and with complete clarity what they are buying. Create an eshop with full transparency, where there is detailed information about your products, their country of origin, the materials used and every single feature. It is no coincidence that most consumers avoid e-shops that seem to be “hiding” something, or in which there is practically incomplete information about the products they are going to buy. After all, the more a consumer knows from the start, the more secure he feels about the purchase he is about to make.
3. Data protection policy
The time when users’ personal data was unprotected online is long gone. Visitors to an eshop need to know exactly what kind of data an online store collects, how it is managed and where it is stored. In order for your e-shop to inspire security and reliability, you need a personal data protection policy, a guide with all the information about the data that the customers of your e-shop register and how you subsequently use it. The more comprehensive and compatible with international standards your e-shop policy is, the greater the chances are that more customers will trust you.
4. Reviews
Visitors to an eshop feel safe when they see that there are reviews from other customers in the online store and that they can – if they wish – write their own review. This is an option that must be offered by an e-shop that wants to be considered safe, one so that customers will be able to find information and experiences of other users and at the same time express their opinion about a purchase. Online stores that do not offer such an option are often considered by visitors as “suspicious” and that they are trying to hide something.
5. Content quality
An eshop to be considered safe must also be distinguished by high quality in its content. Use high-resolution images, detailed information and product descriptions, and generally invest in creating an e-shop with as much quality content as possible. In this way, you will offer the sense of security that the visitor needs to realize that he is in a reliable and serious online store and can make his purchases without fear.
Our company has a lot of experiencein the field of web design and eshop with WordPress and we have in our portfolio a huge number of successful installations in sites and eshops with reputable companies. So we are able to provide you with reliable, guaranteed solutions in the best way.
So come with us to offer you comprehensive services on Website Promotion, Website Design & Eshop construction, Digital Marketing (SEO, Social Media Marketing, E-mail marketing). In other words, everything you need to take advantage of the new age of the Internet in a professional way. Our headquarters are in Thessaloniki but we can serve you anywhere in Greece.
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